隨著中央政府的旅遊開放政策和澳門政府的博彩開放政策等的實施，每年約有二千萬（差不多等於香港的旅客量）人次旅遊澳門。2005年，旅客的消費量達到280億澳門元，澳門已成為香港和東南亞一帶以及中國內地的旅遊娛樂中心，是企業宣傳推廣產品、服務，提升企業形象的理想之地。 廣告牌位置每年有超過七千二佰萬人次經過，是澳門人流最密集的地段，廣告備受關注。 Macau has become a tourist centre in Pan Pearl Delta since the central government implemented easier traveling procedure to the citizens and Macau changed the gaming policies. Every year, there are more than 20 million visitors to Macau, which is almost the same as that to Hong Kong. Furthermore, the spending power by the tourists in 2005 has reached to MOP28 billion. Macau is considered to be an entertainment centre for not only the Hong Kong and South East Asian people, but largely for the mainlanders in Pan Pearl Delta. Any advertisement in Macau may substantially influence the images of products and services both in Hong Kong and in the mainland.